Asif is Director of Regenerative Design at Perkins&Will. He has raised the profile of carbon proficiency in the practice which includes a costed Zero Carbon Report at the end of concept design for all architectural projects. He has been advocating the use of circularity in design and as part of interiors provides a Life Cycle Analysis for all projects and a roadmap to achieving full circularity by 2030. He has also been involved in expanding the firm's environmental remit within designs as part of the 'Living Design' initiative utilising a multivalent approach rather than singular metrics.

Asif is an Architect with over 20 years' experience in delivering Zero Carbon design projects. Notably BedZED and Jubilee Wharf in Penryn, Cornwall. He has worked in the UK and abroad in China and the Middle East. He has a PhD in Life Cycle design of buildings from Cass School of Art and Design at LMU.